07-19-2021, 10:23 AM
(07-18-2021, 04:31 PM)Bytor Wrote: Something like that colloquial definition of insanity.
In this case we're not doing the same thing though. Previous new airlines have all been about attracting local KW demand. WestJet flies from Pearson far more than YKF, no one from Toronto would drive out here for them.
Flair is all about offering lower fares to GTA people from YKF, due to the lower landing costs than Pearson (which is one of the most expensive airports in the world). YKF showing up under the YTO city code is a large part of why this makes sense.
The ULCC model, and enticing people from the GTA to drive out here for cheap fares, is a real strategy change. I don't know if it'll work, but it's definitely not doing the same thing over and over.