02-24-2018, 11:56 PM
(02-24-2018, 11:06 PM)Pheidippides Wrote: This one feels worse because if the wraps all so wonderful for the advertisers why do they have to work so hard to sell them and make yet another bus look horrible?
GRT takes in about $33,371,000 from passenger revenue from about 20,000,000 riders per year.
Advertising contributes about $400,000.
I will gladly contribute an extra $0.02 per ride to not have to look through this:
The experience of using transit is devalued/debased, and GRT diminishes their own brand by using these types of ads. This is why you don't see Apple or Coke with labels for other products on their own products.
Thanks for the number. At only around 1% of fare revenue, I think they should just get rid of advertising entirely. That also eliminates the arguments about which advertisements are acceptable and so on. Actually, at that number, I want to know if it’s net or gross. Is that the profit after paying the additional expenses associated with selling the advertising space and maintaining the advertising itself, or is the real number actually significantly less? If they have even one FTE dealing with ads it would cost a significant fraction of that amount.