Blackberry

[plam]

I can see that attraction for existing BB users who have been using a physical keyboard and prefer it. But how about new users who have grown up on touchscreens, i.e. the hundreds of millions of Apple and Android users? They've never encountered a keyboard on a smartphone. They can now type faster and more accurately on a touchscreen than they could on a keyboard. They're not going to be interested in a keyboard-based smartphone in the first place, let alone devote significant time to retrain their fingers how to outperform a touchscreen. 

And what about new generations of kids who've grown up on tablets and smartphones. They may well have developed little or no keyboarding skills as they grow up. Why would a keyboard on a smartphone be of any interest to them?

Ya gotta learn to keyboard in today's society. Kids still have to write essays. Keyboard typing speed is more transferable to physical keyboards than swyping. Plus I'm sure that average speeds on physical keyboards are higher than average speeds on swype for similar populations.

On the other hand, it may not matter. People sometimes prefer things that are objectively worse in some ways because they are better in some other ways.