(05-30-2024, 12:31 PM)KevinL Wrote: Odd choice of ad medium, there's basically no transit out there so those riders won't be interested.
The only transit advertising that's targeted at riders is the in-bus ads, which as expected based on our transit demographics are pretty much just government stuff. Bus shelter ads, bus exterior ads, etc, are all targeted at the drivers who drive past. The pricing for bus stop ads is based entirely on how many people drive past, not how busy the stop is with transit riders.