2022 municipal election publicity

[tomh009]

Ward 3 probably has a higher percentage of renters, but Ward 9 is still well over 50% of renters. And many of the remaining are condo owners. Single family home owners actually make up a minority of the population living in the ward. I wonder if they are even the majority of Chapman voters, I don't know. But they are certainly the ones whose values align most closely with Chapman.

Trying to convince a NIMBY to agree with us is extremely difficult and takes time and effort. Convincing someone who already agrees with you that it's worth coming out to vote is much easier. All it requires is sounding like you actually are on their side and can make a difference--which given Chapmans voting record against housing, isn't difficult at all.

Given the voter turnout for municipal elections is generally in the 30% range, there's plenty of non-voters out there to convert into voters. And of course, given that older, white, wealthy, single family homeowners who support Chapman are more likely to vote, that number is even higher among renters and younger condo owners.

I'm sure there are many homeowners that would be receptive to BrooklinWR's values but they are sparse and intermixed with a much larger number of likely Chapman supporters. The biggest advantage I see that BrooklinWR could exploit is the relative density of potential supporters in rental and condo buildings.

The highlighted part was exactly my point -- thanks, Dan.