Mall Retail (Cambridge Centre, Conestoga, Fairview)

[Section ThirtyOne]

There's a very specific divide between 'outdoors' and 'organized sport'. I haven't seen anything from SportChek indicating they have any aspirations to the former.

I'm not sure what the relationship between Atmosphere and SportChek is, but it exists, and Atmosphere is how SportChek tries to inhabit the 'outdoors' space.

Both are owned by Forzani Group. I've not seen many Atmosphere standalone stores, most are 'store within a store' in a Sportchek location. Kind of the way that the Marshalls/Homesense store on Fairway operates.