East Downtown Neighbourhood Name Wanted

[jgsz]

I doubt it has ever occurred locals to think of anything beyond Cameron or Betzner as the East End.  By the time you get to Sydney, it would more logically be Rockway or Rockway Gardens, although that's not generally used in quite the same way.  The stretch in between has never had any sort of name, afaik.  With future redevelopment, perhaps it could be known as the "Former embarrassingly ugly entrance to Downtown".  

This reminds me that you seldom, if ever, hear the descriptor "East Ward" anymore.  Of the four old wards, East always seemed to have the strongest identity, istm.

What about calling it East Village from Cedar Street to Ottawa Street and Rockway from Ottawa Street to the Expressway?