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North (formerly Thalmic Labs, now Google) - Printable Version

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RE: North (formerly Thalmic Labs) - Spokes - 06-26-2020

It makes you ask, why would Google buy it?


RE: North (formerly Thalmic Labs) - tomh009 - 06-26-2020

(06-26-2020, 04:31 PM)Spokes Wrote: It makes you ask, why would Google buy it?

Google is still doing glasses business today, although for commercial applications only. They may see further opportunities, possibly in the commercial space.

The deal is pocket change for them, they have $120B in cash.


RE: North (formerly Thalmic Labs) - bgb_ca - 06-26-2020

(06-26-2020, 04:31 PM)Spokes Wrote: It makes you ask, why would Google buy it?

My guess is to get any patents they may have.


RE: North (formerly Thalmic Labs) - taylortbb - 06-26-2020

(06-26-2020, 05:00 PM)bgb_ca Wrote:
(06-26-2020, 04:31 PM)Spokes Wrote: It makes you ask, why would Google buy it?

My guess is to get any patents they may have.

And to get employees. Similar to how Carta swooped in and took over Kik's office space + employees, despite being in a totally different business. Good engineering talent is hard to hire.

There's even the term acquihire for when companies buy startups just for their employees.


RE: North (formerly Thalmic Labs) - ijmorlan - 06-26-2020

(06-26-2020, 07:20 PM)taylortbb Wrote: There's even the term acquihire for when companies buy startups just for their employees.

It’s very much not a new thing:

https://classicprogrammerpaintings.com/post/152993391930/the-senior-dev-rejoins-the-team-as-aquihire


RE: North (formerly Thalmic Labs) - jeffster - 06-29-2020

The way I see it, Google needs to compete with Apple in whatever vision (pardon not intended) they have with smart eyeglasses. I see this as a good thing, and possibly make this region central for their own vision of what smart glasses should be.

Whatever comes to be, I think Google is going to continue to expand in this area. And I sure hope to hell we don't have more NIMBY's coming out in full force the next time Google attempt to expand. We need the jobs. (this was not a play on words with Apple's previous CEO, Jobs)


RE: North (formerly Thalmic Labs) - tomh009 - 06-30-2020

Now confirmed by both North and Google. Focals 2.0 are cancelled so it wasn't the product that Google wanted. No word on how many employees are moving over.


RE: North (formerly Thalmic Labs) - KevinL - 06-30-2020

I'm imagining Google mostly wanted the patents and the personnel. They may combine Focals with their own work on Glass and release something more from that, who knows.


RE: North (formerly Thalmic Labs) - plam - 07-29-2020

(06-26-2020, 04:31 PM)Spokes Wrote: It makes you ask, why would Google buy it?

That's a great question! Cory Doctorow has a thread:

https://twitter.com/doctorow/status/1288622926850220032


RE: North (formerly Thalmic Labs, now Google) - Spokes - 07-30-2020

Worth reading!