10-08-2015, 10:51 PM
(10-08-2015, 07:04 PM)MidTowner Wrote:(10-08-2015, 05:15 PM)BuildingScout Wrote: ...You're right on the rest. It's street-facing and podium-and-tower and mixed use. It's good. But the design is only not horrid. I never would have thought of the prominence of the site, but Markster is right that it will be very visible. So something really not horrid would be called for.
If the City holds a branding contest for this part of town, you should claim a copyright on that slogan before someone steals it: "Northdale: It's not entirely horrid!"
If there are municipal ambitions to persuade trophy developments to fill the gaps, the corollary marketing will be a tough sell: "Exult in the serene shade of your Trumpet Tower suite, surrounded by views which are not entirely horrid."