02-09-2015, 11:42 AM
Just keep in mind: A full theater of paid customers is worth $2,440-3,050, depending on how many are members. If each customer bought $10 of concessions, you would take in $3,050. Tickets are 100% profit. Aside from soda and popcorn, concessions have higher-than-average but still definitely not 100% profit margins. So they probably would make more profit on a half-empty theater than on those two full load free screenings. But I hope they achieve their desired effect: getting people talking, getting people who weren't aware of Apollo to become aware, and getting people to come out and support local businesses. As a core resident and consumer, I'm always sad to see something awesome come out, get a lot of praise, and then no one actually goes, and we wonder why there are still so many closures.