High-Speed Rail (HSR) - Toronto/Pearson/Kitchener/London

[danbrotherston]

HST instead of HSR?  (High-Speed Track!)

I'd rather have better rail service than a better brand.

So would I, but even with better service, without proper branding, it's unlikely to succeed commercially.

My point was that, Via rail could provide far better service at a pretty low cost just by improving tracks.  But if they did so, I think they still have to do some kind of branding work to capitalize on that investment.