Shops at Waterloo Town Square

[ookpik]

Is that the right and best place for a cell phone store?

There's already a Wind Mobile store across from Valu-Mart. Perhaps they have something in their lease that precludes a competitor within the mall.

Also many people go to a Rogers store to pick up or return merchandise like phones and modems. These aren't impulse purchases but rather deliberate stops where the exact location is less important than the proximity to them as well as the free parking.