(01-05-2016, 02:06 PM)jgsz Wrote: ultra low-cost carrier, NewLeaf Travel
From TFA, "NewLeaf's bare-bones website promises its service will feature 'No more extra costs for things you don't want' and 'You pay for your seat and the rest is up to you.'"
Clever euphemistic marketing-speak for "we charge you for everything from printing your boarding pass to letting you carry more than a purse on board to selecting your seat so you can sit with your family members." Then they could name their new carrier Nickel&DimeAir where, again euphemistically, "nickel" and "dime" can represent $50 and $100 add-on charges.
Meanwhile, speaking of airlines and euphemisms, Aeroplan "free" rewards point ticket includes hefty "fuel" surcharge even as "fuel" now sells at record low prices.
Quote:A Nova Scotia man is questioning why Air Canada charged him almost $800 in extra fees, including a fuel surcharge of $697, for a ["free"] flight he booked with Aeroplan miles...
In the booking for the ticket he eventually used, Ardern had to pay a total of $781.30, of which $697 showed up as a fuel surcharge, he said...
Airline passenger advocate Gabor Lukacs said the term fuel surcharge is simply a euphemism for charging passengers more money...