ION - Waterloo Region's Light Rail Transit

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Two things: first this is already the case. The official name has always been "Waterloo Public Square" from the get go. Second, I seem to recall someone telling me that this was done to avoid potential infringement of the registered trademark "Waterloo Town Square" which is the name of the mall.

It is hard to believe that the square at Waterloo Town Square is not the open space at the front. The building has "The Shops" at Waterloo Town Square written on it. 

This is the third mall located along the LRT route. Seeing as Conestoga Mall became Conestoga and Fairview Mall became Fairway, I too wonder why Waterloo Town Square did not become Waterloo Square... I too see the inclusion of the word public superfluous. 

Having a contest for the public or a vote on the stop names would have generated additional interest and participation in the LRT process. 

The public space in front of the building is called Waterloo Public Square while the mall building is called The Shops at Waterloo Town Square. The name Waterloo Town Square seems to be a shortened reference to The Shops at Waterloo Town Square.

The LRT stop named "Waterloo Public Square" is located right at the Waterloo Public Square, so it seems to make sense to name it precisely that.