05-29-2015, 08:37 AM
(05-29-2015, 01:06 AM)mpd618 Wrote: As downtown Kitchener becomes more attractive to everyone and likely more expensive, it's not unreasonable that the locus for KW's start-ups may shift to another area, perhaps the university district. If the "Innovation District" becomes populated by large established firms, it will seem like a pretty sad branding. Right now it's just tacky.
It certainly is not a "timeless" name. It would have meant nothing more than a couple of years ago, might mean nothing to many people now, and will likely mean nothing within the span of a few more years. The85 is correct that it is an insufferable buzz word, but it also seems inevitable that at least another area in the Region will try to brand itself as "innovation district/zone/whatever."