02-04-2015, 04:25 PM
If you run ION buses where there'll be ION aBRT, it means they'll be running the whole length of the iXpress route. Until people need to transfer at Fairview, there will be no intra-line transfers.
So either you stick with the iXpress branding that we've grown accustomed to, or you officially roll out ION branding along the whole line. If you start also creating temporary ION stops for buses, notably in the cores and just off from the two ends of the future LRT, then it makes sense and becomes a natural part of branding, excitement building, and expectation raising.
So either you stick with the iXpress branding that we've grown accustomed to, or you officially roll out ION branding along the whole line. If you start also creating temporary ION stops for buses, notably in the cores and just off from the two ends of the future LRT, then it makes sense and becomes a natural part of branding, excitement building, and expectation raising.