ION - Waterloo Region's Light Rail Transit

[Elmira Guy]

Added enticement beyond what buses bring? Higher capacity, smoother ride, overall higher-order experience.

I also remember learning in an urban transportation course that while it may be largely psychological, or perhaps sociological, there is a certain degree of stigma associated with riding a bus (though this may be less and less the case as time goes on) that does not exist with regards to trains. People are more likely to leave their car and board a train than they are to board a bus.