Grand River Transit

[danbrotherston]

According to the Budget Committee Agenda for the February 19th meeting:


Despite the increase in revenue in 2018, staff are recommending a 3% fare increase to be made effective Sept 1, 2019.

Still progressing toward a target recovery rate?

"As reported in the February 6, 2019 Public Transit budget information paper, GRT customer price elasticity is generally such that a 1% change in price results in a 0.3% change in ridership. In an environment of service improvements, this decrease would be experienced simply as a minor reduction to the overall rate of ridership increase. Experience has also shown that elasticity may be higher when considering fare increases greater than 5%. "

So they're willing to sacrifice 1% of ridership....in a year of ridership growth...and low gas prices, low tax hikes, and flat parking fees, 

*sigh*...idiocy..."Experience has also shown that elasticity may be higher when considering fare increases greater than 5%."  I wonder if staff realize that people, unlike, umm...I dunno, staff logic, does not reset yearly...a 3% hike 3 years in a row is a 9% fare hike, double the amount that risks "increased elasticity"...