04-28-2018, 12:00 AM
Also, I guess enough noise has been made about bus wraps that staff wrote a report.
-Transit advertising generates approximately $500,000 annually from selling advertising rights on the exterior and interior of GRT buses.
-The current bus-advertising contract allows for the sale of up to five (5) fully wrapped transit buses each year and an unlimited number of single sided vinyl ads.
-It is estimated the revenue loss from eliminating these speciality vinyl products would be $220,000 annually or a 44% reduction.
-The current advertising contract expires in June 2019.
-Since the start of 2017, 25 customers have complained about full bus wraps and bus murals.
-When the Bus Advertising contract expires in June 2019, the Request for Proposal will require bidders to separate the revenue for specialty vinyl ads, which obstruct any part of the buses windows. This will exclude the back of the bus advertising space, where there are no windows. This will allow Regional Council the opportunity to review the financial implications of discontinuing these specialty vinyl advertisements at that time.
-transit staff have received numerous requests for advertising availability on the ION light rail vehicles, ION buses and station platform advertising panels.
-Staff are not proposing any advertising for the exterior of the ION trains or buses. The interior space of both vehicles will be included in the 2019 RFP for transit advertising.
-staff are pursuing a short-term arrangement with the BIA’s in Kitchener and Waterloo to offer this space free of charge in recognition of the challenges encountered during the ION construction
-The ION operating budget includes an annual forecast of $250,000 for advertising revenue
-Transit advertising generates approximately $500,000 annually from selling advertising rights on the exterior and interior of GRT buses.
-The current bus-advertising contract allows for the sale of up to five (5) fully wrapped transit buses each year and an unlimited number of single sided vinyl ads.
-It is estimated the revenue loss from eliminating these speciality vinyl products would be $220,000 annually or a 44% reduction.
-The current advertising contract expires in June 2019.
-Since the start of 2017, 25 customers have complained about full bus wraps and bus murals.
-When the Bus Advertising contract expires in June 2019, the Request for Proposal will require bidders to separate the revenue for specialty vinyl ads, which obstruct any part of the buses windows. This will exclude the back of the bus advertising space, where there are no windows. This will allow Regional Council the opportunity to review the financial implications of discontinuing these specialty vinyl advertisements at that time.
-transit staff have received numerous requests for advertising availability on the ION light rail vehicles, ION buses and station platform advertising panels.
-Staff are not proposing any advertising for the exterior of the ION trains or buses. The interior space of both vehicles will be included in the 2019 RFP for transit advertising.
-staff are pursuing a short-term arrangement with the BIA’s in Kitchener and Waterloo to offer this space free of charge in recognition of the challenges encountered during the ION construction
-The ION operating budget includes an annual forecast of $250,000 for advertising revenue
Everyone move to the back of the bus and we all get home faster.