02-27-2018, 06:44 PM
(02-27-2018, 05:27 PM)Coke6pk Wrote: We could call bus wrap ads "Cross promotion" and then its the same thing?
Clearly, Coke has a benefit from putting these on their cans. I'm not at home right now to snap a picture, but I have thousands of bottles that advertise events, companies, etc. These "commemorative bottles" are effectively putting ads on my Coke bottles. [Recent Canadian examples are Holt Renfrew & Sobey's 100th]. I know they are completely different issues, I'm just replying to the comment "Coke wouldn't do that". Effectively, they do.
Coke
Great examples, everyone! Many of those I had not seen.
I’m actually OK with bus advertising and I’m even OK with the “total paint” (as I believe OC Transpo called them at one point) ones, as long as almost all of the window is still fully transparent (not sort-of see through). Where I get off the bus is at the point where riders are significantly inconvenienced. Although learning that the income from the advertising is so low (way less than even $1 million) makes me wonder if it’s worth it.