Grand River Transit

[danbrotherston]

This one feels worse because if the wraps all so wonderful for the advertisers why do they have to work so hard to sell them and make yet another bus look horrible?

GRT takes in about $33,371,000 from passenger revenue from about 20,000,000 riders per year.

Advertising contributes about $400,000.

I will gladly contribute an extra $0.02 per ride to not have to look through this:

The experience of using transit is devalued/debased, and GRT diminishes their own brand by using these types of ads. This is why you don't see Apple or Coke with labels for other products on their own products.

I can't speak to Apple, but I can speak to the example that is close to my heart....





Coke

Certainly there are cross promotional programs.

One much closer to Apple would be Google's cross promotion with Nestle over the KitKat version of Android.

But I think it's unfair to compare these to bus wrap ads (and certainly not standard advertising), they're clearly very different, Coca-Cola is not selling ad space on their cans.