Grand River Transit

[plam]

Thanks for the number. At only around 1% of fare revenue, I think they should just get rid of advertising entirely. That also eliminates the arguments about which advertisements are acceptable and so on. Actually, at that number, I want to know if it’s net or gross. Is that the profit after paying the additional expenses associated with selling the advertising space and maintaining the advertising itself, or is the real number actually significantly less? If they have even one FTE dealing with ads it would cost a significant fraction of that amount.

Advertising inside the bus isn't completely useless, but could be replaced by art (or poetry, as I've seen on other systems).