One Victoria | 63 m | 19 fl | Complete

[MidTowner]

I can't understand why people think this is such a great location.  West is a railroad track and then the Breightaupt Block who's major tenant is dedicated to making sure nobody ever leaves the office.  South, the Tannery has a good coffee shop.  East, there is a coffee in 305 King.  North their will be Smile Tiger.  When the transit hub is finally built (??), it will have coffee in it so people will not go kitty corner across the street for it.

There is no good parking and this area is still very car oriented (for the foreseeable future).  There is basically no pedestrian foot traffic around there (I concede there will be a bit more when 1 Vic opens up).  But there is just no convenience to this location.

Starbucks does not enter markets before they are ready.  They pay top, top rent for good locations when a place can support their business model.

Now roast me.....

There’s going to be a few hundred people passing by on the elevators from their apartments on top of the café. A few hundred people live right across the road in the Kaufman Lofts and this location will be the closest coffee or food of any kind to them, too. There are a couple of hundred students right across the street at the School of Pharmacy, and however many people walk by King and Victoria to get to downtown from the west/north, or to the Tannery.

It is still a very car-oriented area, but there are major bus stops very close by and I think a pretty significant amount of feet on the street, likely to grow.

Wonderful pun.

Dubya, I like your comment about shops like this one congregating in a certain area and “legitimizing” it. I hope that happens here.