03-28-2015, 01:47 AM
(03-28-2015, 12:53 AM)taylortbb Wrote:(03-27-2015, 09:36 PM)plam Wrote: I heard that Starbucks sometimes aims for a saturation strategy where they put lots and lots of locations close by. This is of course bad for the individual franchises but helps the brand as a whole.
Starbucks doesn't franchise, possibly except for a few special situations like airports. That's part of how they're able to do saturation.
Right. Saturation strategy can make sense for corporate stores in some situations, but rarely for individual franchisees.