02-10-2015, 03:26 PM
(02-10-2015, 12:02 PM)plam Wrote: I also missed the statements that are more on-point, e.g. "In general the experience is that both sticks and carrots are effective in changing behaviour of the individuals concerned." [p17] Must have both carrots and sticks.
As I said, the incredible success of the iXpress shows that sticks are not really necessary. Neither are carrots. Just have public transit worth of the name and people will naturally use it. The reason is that, as heavily subsidized as the car is today, it is still incredibly expensive. $1-2K in depreciation a year (assuming a mid-size Japanese car), $1K-2K in insurance a year (depending on age of driver) and $600-3000 in gas a year, depending on length of commute plus $1K-3K in cost of driving. That is a built in disincentive of$3.6-10K a year for people not to drive and the main reason why young people nowadays avoid a car like the plague, parking costs or not.